Tactile appeal goes digital
In the digital space of Palazzo Morando, Elle Decor has inaugured IperHotel, an installation by Ludovica + Roberto Palomba that redesigns locations for socialisation with the aid of a virtual storytelling that the architects themselves define as almost hyper-realistic. This augmented dimension has provided the ideal context for Marazzi products to express their genuine characteristics, in a digital space that “augments” knowledge of them and enables appreciation of their performances.
Elle Decor Grand Hotel 2020: IperHotel
100% digital, by Ludovica + Roberto Palomba. It showcases Carácter, the first Marazzi collection made with the Puro Marazzi Antibacterial technology, and Grande stoneware slabs.