The new location, of over 400 square metres, is in one of the French city’s most fashionable areas, a focal point for its design and furnishing world.
Marazzi, international leader in the design and production of ceramic tiles, opens a new showroom in Lyon.
The location is at 117 avenue Jean Jaurès and occupies over 400 square metres in one of the city’s most dynamic, culturally vibrant, trendiest areas, where all the leading international design and furnishing names represented in Lyon are concentrated.
The space has been designed to give visitors (architects, interior designers, dealers or just consumers in search of inspiration) a full view of the many solutions in terms of materials and creative potentials available from the Marazzi brand, and also to accommodate the company’s offices.
The showroom contains a large area dedicated to extra-large stoneware slabs, the technical zone with full information on collections and the materials library, a series of real settings with suggestions and examples for possible uses of ceramics for any home design solution, and last but not least an outdoor space, a real garden where outdoor products can be “tried out”.
Lyon has been Marazzi’s headquarters in France for many years. With the new showroom, and the Paris and Le Cannet locations, Marazzi now has three flagship spaces in the country, historically one of the Group’s most important markets.
The new investment forms part of Marazzi’s chosen strategy of reinforcing and positioning the brand in relation to the international community of architects and interior designers. Implementing this policy, Marazzi has recently inaugurated flagship showrooms open to consumers and architecture professionals in the major metropolises of London and Warsaw.
“The opening of the new Lyon showroom,” comments Marazzi CEO Mauro Vandini, “confirms our group’s strong interest in France, a country where we have been operating for more than forty years.”
“The French market has always been one of Marazzi’s most important,” Vandini adds, “and we have long-established partnerships with all the biggest French retailers. The aim of this new space is to consolidate Marazzi’s positioning as the benchmark brand, both for our customers and for the community of architects.”