In the digital space of Palazzo Morando, Elle Decor has inaugured IperHotel, an installation by Ludovica + Roberto Palomba that redesigns locations for socialisation with the aid of a virtual storytelling that the architects themselves define as almost hyper-realistic. This augmented dimension has provided the ideal context for Marazzi products to express their genuine characteristics, in a digital space that “augments” knowledge of them and enables appreciation of their performances.