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Milano Design City: Marazzi presents Puro

Wednesday 30 September 2020

Milano Design City: Marazzi presents Puro

Marazzi presents Puro, the new antibacterial technology that eliminates bacteria and harmful microorganisms from ceramic surfaces.

A new generation of antibacterial products for the design and enjoyment of healthier, cleaner, safer interiors is previewed at Milano Design City

Marazzi, international leader in the design and manufacture of ceramic tiles, presents Puro, the new antibacterial technology for ceramic surfaces, developed to eliminate up to 99.9% of bacteria and other harmful microorganisms.
By incorporating the additives that combat germ proliferation in the production process, prior to firing at 1200°C, Puro Marazzi Antibacterial ensures a constant action against bacteria and microbes, in any light conditions, and an exceptionally long surface lifetime, through dynamic prevention of the marks left by organic wear.

Puro Marazzi Antibacterial is a permanent treatment that provides constant antibacterial protection over time, which is tested in accordance with the toughest international standards, remains active throughout the surface’s life cycle and does not require activation by external agents such as UV radiation. Puro Marazzi Antibacterial ceramic coverings can be used on the walls and floors of residential, commercial and public locations, and are particularly recommended in contexts where the utmost hygiene, cleanliness and safety must be guaranteed.

Carácter is the first Marazzi collection created with the Puro antibacterial technology and receives its preview at Milano Design City 2020. The Carácter floor and wall covering collection is the first to unite 3 technologies developed in the Marazzi laboratories. These products deliver a constant anti-germ action, provide soft, easy-clean surfaces that are anti-slip but not rough (StepWise™ patent), and are manufactured in a closed cycle process, with over 40% recycled material.

Carácter is ideal for indoor and outdoor floors and walls and has a dual personality: understated and minimalist, in the Blanco, Arena and Greige colours, and with a bold character in the same number of colour variants ranging from grey to brown, including pebbles in different shapes, sizes and colours that characterize the surface. The result is a material that is soft to the touch, enhanced with the state-of-the-art StepWise™ anti-slip solution.