Marazzi is the ceramic tile industry’s best known brand. Present in more than 140 countries, it is universally recognised as synonymous with quality ceramic tiles, and symbolises the best of Italian style and manufacturing in the interior decoration and design sector.
Marazzi was founded in 1935 at Sassuolo, in what was to become the top international hub for the creation of state-of-the-art, high-end ceramic tiles, which has grown together with the company over the decades.
In fact, Marazzi has been responsible for the main technological, process and design innovations in the ceramic tile industry – some of which have become major milestones in the history of modern ceramics – that have made the company and the district a benchmark for the entire ceramics world.
An unfailing flair for research and experimentation, the ability to predict and respond to changes and developments in lifestyles, architecture and design, and the prioritisation of the environment and sustainability. These are the strong points that have enabled Marazzi to rise to the top of its industry, in Italy and internationally, and constantly confirm its leadership.
In the last five years Marazzi has doubled production capacity at the Fiorano Modenese and Finale Emilia plants, reconstructed the historic Sassuolo factories and research laboratories, renovated its headquarters with new offices and the new showroom, restored and opened to the public the Crogiolo, the 1930s building where Marazzi was founded, and opened the flagship stores of Milan, London, Paris, Warsaw and Lyon.
Today Marazzi belongs to Mohawk Industries Inc., the world’s biggest flooring manufacturer listed on the New York Stock Exchange, and enjoys amazing international notoriety, both with designers, architects and contractors and with dealers and final customers.
Marazzi Ceramiche is founded in 1935 at Sassuolo, near Modena in Italy.
The “cardboard factory”
It is said that the firm’s founder Filippo Marazzi built his first production plant using two parallel rows of poplar trees to support it, creating what was to become known as the “cardboard factory” due to its flimsy structure.
Workers outside the first Marazzi factory
Sketches for a Marazzi stencil decor tile
Decoration for stencil tile
Product expands for the first time
It was in the ‘50s that Marazzi saw its first major expansion, thanks to large investments in new technologies such as “tunnel kilns”.
Marazzi: Outside view
Outside view of the Marazzi factory
The first porcelain stoneware
Advertising poster for the first 2×2 cm porcelain stoneware dot tiles
The Pennellati collection
The first hand-decorated floor tiles stem from the partnership with Venerio Martini, world-renowned painter and ceramist from Sassuolo.
"Triennale”, designed by Gio Ponti and Alberto Rosselli
The first “four curve tile”, designed by Gio Ponti and Alberto Rosselli, is presented at the Milan Triennale in 1960. It marks the first, outstanding partnership between design and ceramic coverings.
Marazzi on TV
Frames from storyboard no. 2 of Marazzi’s 1964 commercial, intended to promote colourful, glossy, easy-clean decorated white-body wall tiles and floor tiles.
During the ‘60s, Marazzi introduces new decorative and communicative languages into its product range.
Alta Moda Collection
Biki, Forquet and Paco Rabanne styled the Alta Moda collection for Marazzi. It is the first association between haute couture designers and the ceramics industry.
The patent for the revolutionary single-firing process
In 1974 Marazzi patents rapid single-firing: the simultaneous firing of the tile body and the finishing glaze cuts production times and redefines the image and intended uses of ceramic tiles themselves.
Marazzi Forme, designed by Nino Caruso
At a time of wide-ranging experimentation and major technical innovations, for Marazzi Nino Caruso explores the three-dimensional potential of ceramic tiles in the modular sizes of the Marazzi Forme collection.
The first large-sized tiles
The first 60×60 cm stoneware tiles are created in the Marazzi laboratories
Gavino Sanna directs the Marazzi floor tile commercial
Berengo Gardin for Marazzi
Gianni Berengo Gardin photographs the new Marazzi production lines
The first production sites abroad
Large new production plants are established abroad; at Castellón de la Plana, in the Spanish ceramics district, and American Marazzi Tile at Dallas, in Texas.
I Colori by Marazzi
Marazzi offers an extensive assortment of colours in the form of coloured modules for mixing and matching.
Photographers Charles Traub, Luigi Ghirri and Cuchi White interpret the new Marazzi collections
The birth of “Enduro”
1985 sees the launch and patenting of “Enduro”, involving the introduction of special production lines where the tiles are glazed halfway along the kiln, while still red-hot, for immediate fixing and integration of the vitreous coating. An original, exclusive product, which once again changed the potential uses of ceramic coverings.
The Marazzi “Il Crogiolo” design centre
Together with artists, designers and potters, Roger Capron, Amleto Dalla Costa and Saruka Nagasawa experiment with new applications and decorative techniques in the Il Crogiuolo R&D centre.
The Rome underground
New markets, new plants and unusual applications for ceramic tiles. The product range is extended with original solutions for the construction of ventilated curtain walls and raised floors.
The Torre Arcobaleno
Thanks to the I Colori modules by Marazzi, during the Italia ‘90 Soccer World Cup an ordinary water tower in Milan becomes the Torre Arcobaleno, or “Rainbow Tower”. In 2015 the Tower undergoes a second restyling, using the different shades of the SistemC Città collection, by the same creative team as a tribute to Milan and the millions of visitors to Expo 2015.
Paul L. Cejas School of Architecture
Ceramic tiles are used to cover the external walls of the three buildings of the Paul L. Cejas School of Architecture in Miami, designed by the architect Bernard Tschumi.
Ceramic Tiles of Italy Design Competition Award
The design for the Wilkinson Office And Warehouse Buildings, built in Phoenix (USA), wins the prestigious Ceramics Tiles of Italy Design Competition 2005 for the “commercial architecture” category. Marazzi created its façade using 60×60 cm porcelain stoneware slabs from the SistemT – Cromie collection.
“Millepiedi”, Designed by Aldo Cibic
Aldo Cibic designs the bench that makes adults feel like children for the Triennale Gardens in Milan.
Disegniamo il mondo - We design the world
Elliott Erwitt and Goettsche create the Marazzi “We Design the World” advertising campaigns
The birth of Casiglie
An innovative, flexible technology for products of exceptional beauty and technical quality. A totally innovative production cycle with a continuous, highly flexible process not only able to produce a variety of product types, sizes and thicknesses but also to improve ceramic slabs’ geometrical precision.
Ph. Giuliano Koren
NH Hotel Milan (Italy) by Dominique Perrault
The hotel towers designed by Dominique Perrault create unusual abstract effects thanks to a reflective skin produced by Marazzi
Treverk, the unique wood-look stoneware
A new stoneware of amazing appearance and quality reinterprets the finest varieties of natural wood and becomes a best-seller.
The birth of SistemA, crystallised stoneware
In 2010, Marazzi patents SistemA crystallised porcelain stoneware, an innovative, eco-sustainable material, a new product concept, and a system of colours and surfaces for environment-friendly architecture using ceramics. SistemA is a technical stoneware suitable for use as a paving or floor or wall covering, indoors or out, available in 2 finishes: natural and “lux”.
SistemA had already been included in the ADI Design Index in 2009.
Concreta. The slim-thickness wall covering.
The Marazzi laboratories create the first lightweight wall covering in the large 32.5×97.7 size.
The birth of Treverkhome - ph. Andrea Ferrari
Treverkhome, the flawless imitation of the choicest woods.
Ph. Andrea Ferrari
Marazzi Soho receives an Honourable Mention at the ADI Compasso d’Oro
Soho, the first three-dimensional stoneware decor tile, receives an Honourable Mention at the ADI [Italian Design Association] Compasso d’Oro awards – the most highly-prized accolade in the design sector – and is added to the Compasso d’Oro Award Historic Collection.
Mystone: infinite interpretations for a unique collection
Stone inspiration for a collection of hyper-materials that combine the best performances with unusual surface effects.
Marazzi celebrates 80 years of age.
Marazzi at Expo 2015
Marazzi’s eco-sustainable tiles were installed in over 10 areas of the Universal Exhibition in Milan, including Palazzo Italia – designed by Nemesi & Partners-, the USA Pavilion – designed by architect James Biber – and the Decumano and the Cardo, the two main thoroughfares of the Expo.
New Marazzi Group HQ
To mark the Group’s 80th anniversary the Sassuolo headquarters underwent major refurbishment and renovation work. Based on a project by architect Gianluca Rossi, this involved all the buildings on Viale Regina Pacis, the company’s historic site, with the office building and the new Marazzi showroom.
The new Fiorano Modenese plant was inaugurated in the presence of leading politicians. The design of the new plants prioritises environmental impact as well as working conditions and safety, including a cogeneration plant, heat recovery and water recycling systems and leading-edge safety systems.
Il Crogiolo is reborn
The refurbishment work carried out to mark the company’s 80th anniversary also involved the restoration of the Crogiolo, the oldest surviving Marazzi building, a historic remnant of the first industrial plant dating to the 1930s which in the 1980s became a research centre under this name. Encouraging the experimentation of artists, architects, designers and photographers, invited to develop their own take on the ceramic tile product, it is now a hangar for events and a cultural venue also open to the city.
Materika - ADI Ceramics Design Award
Winner of the 2015 Ceramics Design Award presented by ADI – the Italian Design Association – thanks to the 3D decoration created on a thickness of just 6 mm, the Materika collection presents concrete in its most elegant form and in the prestigious new 40×120 cm size.
Salerno Maritime Station - Zaha Hadid Architects
The deep colours of the custom-produced SistemA crystallised stoneware for Salerno Maritime Station designed by Zaha Hadid Architects. Like an oyster, between land and sea, with a hard shell that comes to life in the sunlight thanks to a unique crystallised stoneware.
Finale Emilia reopens
Opening of the new facilities of the Finale Emilia plant, struck by the 2012 earthquake, in accordance with the strictest earthquake safety regulations and with double the production capacity in comparison to its environmental emissions.
Powder - Best of Category by Archiproducts Design Award
Inspired by concrete and distinctive for the soft and harmonious nuances of its surface patterning, the Powder porcelain stoneware collection wins the Best of Category by Archiproducts Design Award. Delicate colour variations emphasise the originality of the material, highlighting its imperfections in the large new 75×150 cm size.
Antonio Citterio Patricia Viel
Cascina Merlata is the eco-sustainable social housing project designed by Antonio Citterio and Patricia Viel in Milan. The stars are the Marazzi stoneware ventilated walls – SistemN and Mystone Gris Fleury – and the renewable sources for buildings, the solutions for creating healthy and safe environments
Design by Antonio Citterio Patricia Viel
The Cortile della Farmacia (Courtyard of the Pharmacy) of Milan University, as part of the Interni Material Immaterial exhibition, and the Marazzi showroom on Via Borgogna, display Marazzi porcelain stoneware produced ad hoc for the Augmented Surface project using an innovative surface treatment.
Marazzi opens in Clerkenwell
Marazzi opens its first showroom in London, at the centre of an internationally-renowned hotbed of design and creativity. The 300 m2 space in St. John Street was designed by Italian architects Lorenzo Baldini and Antonio Pisano, founders of the Marcel Mauer practice of London.
A Grande new Marazzi project
Developed to explore the new frontiers of porcelain stoneware surfaces and to expand design and customisation possibilities with an incredibly versatile, resistant and light material. Large size, 6 millimetres thick, marble and concrete effect for a collection of porcelain stoneware slabs for covering horizontal and vertical flat surfaces, from design features to the façades of buildings, both indoors and outdoors, and creating infinite solutions. Lots of customisation potential: made-to-measure cuts and shapes, laser and digital decorations, mosaics to meet all project requirements.
Grand Carpet - Archiproducts Design Award
For Marazzi, Antonio Citterio and Patricia Viel design Grand Carpet, the new large size 120×240 cm stoneware, which combines Oriental carpet decorations with the Kolam tradition.
Produced in 6 different modules and two extremely sophisticated colours, the collection won the 2017 Archiproducts Design Award.
Marazzi in the heart of Saint-Germain-des-Prés in Paris
A 3-storey space, located at 63 Boulevard Saint-Germain in the V arrondissement, which preserves the historic and cultural legacy of the Haussmann building while harmoniously showcasing the latest Marazzi ceramic and stoneware solutions.
Marazzi in Warsaw
The showroom in the Ochota district – one of the most dynamic and up-and-coming areas in the Polish capital – was designed to present the many Marazzi brand solutions available in terms of top-quality materials and cutting-edge creativity.
The Tile Club in Milan
Grand Carpet and the Grande collection in an extra-large size are the stars of the space designed by Matteo Cibic and Studio Blanco: The Tile Club, a gentlemen’s club in the heart of Milan’s San Babila district for ceramic enthusiasts, developed during the Salone del Mobile.
Cracco in Galleria
The iconic Triennale four curve tile designed by Gio Ponti and Alberto Rosselli for Marazzi decorates the 5 kitchens on the 5 expertly renovated floors of the Cracco restaurant in Galleria Vittorio Emanuele in Milan.
Stemming from the union of two pre-existing production units, the new Marlit specialises in the production of high-quality technical porcelain stoneware. With production lines over 1.5 km long, the plant has a capacity of around 9 million m2 a year.
New Marazzi Lab
The new laboratories, with an indoor area of over 3,000 m2 and 1,000 m2 outdoors with large, well-lit zones, reflect the historic corporate culture of the Marazzi Group, with its innate focus on research and innovation.
Marazzi in Lyon
The showroom covering over 400 m2 is located at 117 Avenue Jean Jaurès in one of the city’s most dynamic, culturally vibrant and trendiest areas, a district in which all the leading international design and furnishing names represented in Lyon are concentrated.
Wunderkammer in Milan
Marazzi opens the doors of its new exhibition space in Milan. The project by Antonio Citterio and Patricia Viel transforms the Via Borgogna showroom into a “Wunderkammer” of colours and materials.
Corso Trento e Trieste in Lanciano
The pavement along Corso Trento e Trieste in Lanciano was redesigned by taking inspiration from a number of traditional Abruzzo decorative motifs and turning them into the foundation of urban life. It was made from Marazzi double loading 20 mm SistemN porcelain stoneware in the nuances Sabbia and Grafite, cut ad hoc according to the indications of the designers.
Project: RicciSpaini Architetti Associati, architect Orazio Carpenzano
SSA and ZDA
The new Mystone Ceppo di Gré porcelain stoneware slabs were chosen for the ventilated walls of the first UpTown residences in Milan.
Developed for the project by SSA (Scandurra Studio Architettura) and Zanetti Design Architettura, they are completely carbon-free.
Adrian Samson interprets Triennale
Adrian Samson, the world-renowned London-based photographer, reinterprets Triennale, the “four curve tile” designed by Gio Ponti and Alberto Rosselli for Marazzi in 1960. “I fell in love with the colours and patterns of these iconic tiles. I felt they were works of art. We decided not to use any additional material, but to work with just their own shapes and bodies, underlining their sensual appeal.”
Marazzi launches the Crogiolo collection of small sizes
Warm materials. Tactile surfaces. Products with a story to tell.
Crogiolo defines an approach to design that has shaped Marazzi’s history. In the 1980s, the company’s first factory building in Sassuolo, dating back to the 1930s, was transformed into the “Il Crogiolo” research and experimentation centre. Artists, architects, potters and designers were invited to try out new, creative uses of ceramic material, basing their work on the investigation of remembered beauty, colour and tactile effects. Today, Crogiolo represents the Marazzi Group’s constant research and technological innovation, a prerogative of exceptionally high quality and outstanding stylistic research, which enables the company to interpret the trends of contemporary home design and respond with exquisite, practical, exclusive solutions.
Crogiolo Lume - Archiproducts Design Award
Crogiolo Lume by Marazzi, the stoneware collection that reinterprets the beauty of handmade majolica tiles, has won the award for best design product in the “Finishes” category in the international competition held by Archiproducts, the architecture and design community that receives 46 million visits a year and has more than 1.7 million registered users.
Marazzi has always made aesthetic research a strong point of its offering.
Indeed Marazzi was the first company to pick up on the need for ceramic tiles to become a furnishing and architectural feature, placing the responsibility for product creation in the hands of leading designers. From its first partnership with Gio’ Ponti, which generated the “four curve” tile, recorded in the history of design under the name of “Triennale” in 1960, Marazzi continued to establish key partnerships, linking top names from the world of fashion, such as Biki, Rabanne e Forquet, and of architecture, for example Adalberto Dal Lago, to its products and investing in internal research labs to study trends in various countries and develop exclusive products.
The conception and design of products is coordinated and directed by the Marazzi Group Style Centre, in association with the business units’ sales and marketing managements, under the coordination of the respective Group managements. The research process consists of an analysis of the market trends and consumer tastes, intended to pick up consumers’ needs and transform them into stylistic designs and product specifications.
At the same time, laboratory technicians undertake experiments to transform the shapes, surfaces, colours and decorative motifs developed into a prototype, which is submitted to a Product Committee that assesses the complete project and consigns the “product card”, a document that specifies the new product’s main qualitative and quantitative characteristics, to the next stage in its realisation.
Research and development
The Group has always been committed and dedicated appropriate resources to research and development activity. This ongoing commitment has lead to the development of significant production know-how, both solely in-house and in cooperation with suppliers of equipment.
The use of tunnel kilns in the 1950s, the patent for its rapid single-firing process in the 1970s (which subsequently became the most widely used production process) and the Firestream patent (glaze applied to the incandescent clay body ) in the 1980s are all-important phases in Marazzi’s key commitment to R&D.
Today, not only is Marazzi able to rely on dozens of technological patents, but also on extremely state-of-the-art plants that can ensure excellent levels of production, considerably higher than the industry average and above all considerable flexibility which makes it possible to rapidly adjust production to fit trends in various markets.
The Group has an internal research and development team, comprised of approximately 60 employees in the aggregate, divided into separate teams for each business unit. The Group’s research and development team works alongside universities and institutes, and participates in projects.